During the concept phase, a venture requires "seeds for success": nourishment, time, and careful planning to establish a successful brand and service offering.
During the growth phase of your business, you begin harvesting the fruits of your labor. But without a guiding blueprint, your business may not see another season.
During the expansion phase of a company, new hurdles may arise as you transition to the next level of growth, thus it is crucial to plan accordingly.
There is an important distinction between gambling and making calculated risks. To succeed, you need to know your hand. When it comes to your business, we consider your company’s distinct needs and evaluate all possible solutions so that you can develop informed strategies. By identifying the areas where you are lacking in time, resources, or savvy, we can mitigate your risk of failure and energize the areas of your business that are thriving.
A business consists of many components, each at the mercy of your strengths and weaknesses as an entrepreneur, which can either hinder or help your business.
As business experts, we approach your enterprise as a whole by identifying potential cracks in your foundation or removing any existing barriers. Too often we see inadequate customer service, resource deficiencies, production inefficiencies, supply chain limitations, IT infrastructure flaws, and organizational culture defects commonly present as “marketing problems” when the real issue is far more complex. Business plans are not just for new ventures; having a clear vision and execution strategy is the blueprint for success.
You only get one chance to make a first impression. In this highly competitive market, you can’t afford to blow it. Venture capitalists and angel investors receive hundreds of business plans a day. With limited time and resources, only the best of the best get an opportunity to pitch their idea. Even fewer will sway an investor and win over their confidence. With the right business plan and pitch, you exponentially increase your chances of showing an investor that you take your business as seriously as they take their money.
– Daniel Vargas, CEO
Daniel H. Vargas, MBA
VP of Marketing for a leading biomedical company in regenerative medicine
MBA from UNLV, emphasis in New Venture Management and HR
Veteran, United States Air Force Officer
Las Vegas Local Musician
I am probably going to piss off my fellow marketers, but I believe in honesty and despise sugar-coating. I am tired of watching marketers prey on enthusiastic business owners by promising overnight success with a swanky SEO package. They exploit your enthusiasm by convincing you that a sexy tactic-level marketing gimmick will magically solve all your business problems. Enthusiasm is an honorable quality, but if you’re not careful, it may leave you vulnerable.
The truth is the typical marketer lacks the motivation and expertise to identify the root cause that is keeping your business from succeeding. Don’t fall for the gimmicks. Don’t pay a marketing firm thousands of dollars to slap a bandage on a misdiagnosed issue that will remain long after their contract has expired. Marketing is merely one skill set within a business expert’s toolbox. You need an expert to build and implement your business blueprint. Here’s my point: Never send a marketer to do the job of a business expert.
Think of the blueprint for your dream home. There are multiple areas that must be cohesively governed for it to be built and function properly. You would never hire the gardener to handle the plumbing. Your dream home may look pretty from the outside, but you’ll soon find yourself knee-deep in shit wondering where that gardener went with all your money.
Our commitment to our clients is to ensure a return on their investment. We work meticulously to define essential competencies, identify barriers, and implement executable practices to produce measurable results. As my team of consultants, experts, and specialists becomes an extension of our clients’ business, we become integrally invested in their success. If you believe you are ready to take an honest look at yourself and your commitment to doing what’s best for your business, let’s chat.
Acquiring a new customer can cost five times more than retaining an existing customer.
Simply increasing your customer retention by 5% can boost your profits by 25-95%.
The probability of selling to an existing customer is 60-70%, while the probability of selling to a new prospect is only 5-20%.
Don’t you want higher profits?
